Category Archives: SEO

Technical Writing as a Marketing Tool

Technical Writing as a Marketing Tool

There is a preconception about technical writing that limits its capabilities to instructional and training material solely. In reality, though, that is just one of the many layers. Yes, software documentation and user guides help convey a technical writer's ideas Continue reading »

Posted in SEO on 9/21/2017

Online Documentation and SEO. Part 8 - Lazy-Loading Images

Online Documentation and SEO. Part 8 - Lazy-Loading Images

It's not a secret for anyone that mobile Internet can be quite slow. The page loading speed is very important for mobile-oriented pages. And it's not a secret either that Google is using the site speed as a SEO factor . Also, it is well-known that people tend to leave a web site if it does not open within 3 seconds . As you can see, there is a plenty of reasons to improve the page loading speed Continue reading »

Posted in SEO on 5/5/2014

Online Documentation and SEO. Part 7 - Robots.txt

Online Documentation and SEO. Part 7 - Robots.txt

Typically, each web site has directories and pages that should not be indexed by search engines. For example, printed versions of web site pages, pages of the security system (registration, authentication). There may also be directories like administrator resources folder Continue reading »

Posted in SEO on 9/11/2013

Online Documentation and SEO. Part 6 - Content Order

Online Documentation and SEO. Part 6 - Content Order

The order of words in a text is used by search engines in ranking. It is a known fact, which should be paid attention to. First of all, the beginning of text is very important for search engines. Therefore, this part of any text must contain keywords and basic information about the content Continue reading »

Posted in SEO on 9/9/2013

Online Documentation and SEO. Part 5 - AJAX Navigation & Hashbang

Online Documentation and SEO. Part 5 - AJAX Navigation & Hashbang

When readers are browsing online documentation, they click cross-topic links a lot, and use the Table of Contents navigation quite often. With these use cases, if the entire page re-loads on every navigation, this may harm the documentation usability. To improve online documentation responsiveness, technical writers often use AJAX navigation . The idea is simple - link clicks are handled by JavaScript, and only a part of the page reloads. It certainly helps with the responsiveness part! However, this dynamic navigation may have a couple of side effects technical writers need to keep in mind, let’s take a look at them Continue reading »

Posted in SEO on 8/28/2013

Online Documentation and SEO. Part 1 - Human-Readable URLs

Online Documentation and SEO. Part 1 - Human-Readable URLs

Search Engine Optimization (SEO) has always been something only the Marketing Teams thought of. What they did was creating relevant content, putting the right words to the page content, linking pages to each other, and so on. As a result, with the right content on your website, search engines were able to properly understand the context, and help people easier find your web site. And now, with the documentation going online, technical writers got the same SEO concept in their hands Continue reading »

Posted in SEO on 8/4/2013
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